Alexander Deicke

Board member
If you want to talk about data, you always have to talk about data protection, too. That is why Dr. Alexander Deicke is part of the Aparavi Advisory Board. As a legal and data protection interim manager, the lawyer regularly takes on mandates in both small and large companies to set up legal departments and implement regulatory requirements. In doing so, he works at the interface between law, business and Big Data issues and tries to put governance and compliance on the agenda from the very beginning. Consequently, his focus is on the GDPR, law and forensics.

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Dr. Alexander Deicke
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Get to know our new Board member Dr. Alexander Deicke


Trust and transparency need real data protection - the GDPR falls short

As someone who has been working in the regulatory environment for several years, I know that companies have to work and do more and more IT- and tool-driven work in this area as well. Many are slowly outgrowing their data - so it's becoming more and more difficult to take care of DSGVO compliance manually, for example. That's why I find Aparavi, a provider that simplifies and automates data management, very exciting and was happy to accept the invitation from their CEO EMEA Gregor Bieler to join their Executive Board.

I believe that there are many intersections between my activities, in the areas of regulatory issues and the forensic search of data that Aparavi enables based on policies and guidelines, and I want to contribute to this. For example, I founded a certification company for data protection with a current focus on eMobility and autonomous driving, because trust, security and transparency are enormously important in this area in particular. I'm also currently in the process of setting up a matching platform myself, which will initially bring together data protection specialists, tax consultants, auditors, lawyers or IT security experts with companies for projects that have a need for these positions and are struggling in this area. Of course, data plays a super important role in this, so that the matching is as successful as possible for all sides. Accordingly, I am of course heavily involved with data and data-driven tools, and I see that there is currently a momentum building that Aparavi can capitalize on. Therefore, I look forward to a lively exchange on these and other aspects with the other members of the board.

We need a mix of protection and convenience

In my interim mandates and data protection officer appointments at companies of various sizes and industries, I repeatedly find that data protection has become massively more important, especially for users, particularly on the Internet. The tracking opt-in that Apple has been offering for iPhones since the spring is a good example of this: after two weeks, just 13 percent worldwide had agreed to be tracked for advertising purposes while surfing. However, this step by Apple is the exception - most companies only implement data protection measures when they are forced to do so by law. And even at that, things are often still pretty much stuck, if we only think of the DSGVO. Real data protection and privacy by design and default are not just annoying cookie banners that the majority of users simply confirm because everything else is too much work.

Only through real, lived data protection and transparency can companies create trust with their customers. In my eyes, Aparavi offers a solution to achieve exactly that: Companies can provide themselves and their customers with a precise overview of what data they have collected and where it is used, and by whom. But it would be even better if companies made it clear from the outset - and not just on demand, as currently provided for in the GDPR - what data users disclose to them and how they use it, and in a way that is easy for those affected to understand. We need to have this conversation much more publicly, and I think Aparavi can become a strong voice in this.

Locations
Santa Monica
Santa Monica, CA 90401
929 Colorado Ave
+1 (323) 922-2010
Zug
90401, Baarerstr. 135
6300 Zug, Switzerland
+49 (0)89 5404 3992
Munich
Baierbrunner Straße 25
81379 Munich, Germany
+49 (0)89 5404 3992
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