July 12, 2022

Aparavi and Backblaze Partner to Create Simple, Scalable Cloud Storage Services for Unstructured Data Management


APARAVI®, the company behind the award-winning Aparavi Data Intelligence and Automation Platform, today announced a new partnership with Backblaze, the leading independent cloud storage provider. The partnership brings together Aparavi Data Intelligence and Automation Platform and Backblaze B2 Cloud Storage to provide cost-effective data management, storage, and access, providing elite protection and leverage for unstructured data.

“We are very excited about our partnership with Backblaze,” says Adrian Knapp, CEO and Founder of Aparavi. “This partnership will combine Aparavi’s automated and continuous data movement with Backblaze B2's simple, scalable cloud storage services to help companies know and visualize their data, including the impact of risk, cost, and value they may or may not be aware of today.”

The Aparavi platform improves storage consolidation and management on Backblaze B2 by revealing hidden data, valuable data assets, and redundant obsolete trivial (ROT) data. The platform enables companies to know their data to manage better and protect it ─ and more fully take advantage of its potential value. Once organizations unlock and fully understand the value of their data sets, the platform can enable end-users to manage that data’s lifecycle.


  • Facilitates ROT data cleanup, helping to reduce on-prem operational costs, redundancies, and complexities
  • Identifies personal identifiable information (PII) to deliver deeper insights into organizational data
  • Enables data lifecycle management and automation to low-cost, secure, and highly available Backblaze B2 Cloud Storage    

Previously, organizations with unstructured data were challenged to protect and leverage its value without the knowledge of how to understand, access, or manage it ─ including storing it cost-effectively. Together, the Aparavi Data Intelligence and Automation Platform and Backblaze B2 Cloud Storage now provide a solution for these organizations.

“Backblaze helps organizations optimize their infrastructure in B2 Cloud Storage by eliminating their biggest barrier to choosing a new provider: excessive costs and complexity,” said Nilay Patel, Vice President of Sales and Partnerships at Backblaze. “By partnering with Aparavi, we can take that to the next level for our joint customers, providing cost-effective data management, storage, and access.” Backblaze shared additional information about its partnership on its blog.

About Aparavi
Aparavi empowers organizations to find and unlock the value of their data, wherever it resides, as well as mitigate risks and reduce their storage footprint and costs. Our cloud-based platform finds, automates, governs, and consolidates distributed data easily. Using data intelligence and automation, we help transform data into a competitive asset and make it more accessible for data analytics, machine learning, and more. For more information, visit https://get.aparavi.com/, follow Aparavi on Twitter and LinkedIn.

About Backblaze
Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, backup, and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with more than 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to http://www.backblaze.com.

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