August 14, 2018

Aparavi Ups its Cred with Increased Industry Recognition

Recent attention by media and analysts reflects growing success of up-and-coming SaaS player

SANTA MONICA, Calif. – August 14, 2018 – Aparavi, a Silicon-beach startup in SaaS solutions, continues to increase its share of the backup, retention and archiving market behind the strong showing of its new Active Archive platform, earning it positive marks from industry-leading publications and analyst firms, and increased sales garnered from its recently launched Aparavi Advantage™ Partner Program.

Aparavi has been highlighted in a number of recent “companies to watch” articles, showcasing the company’s ability to help customers master out-of-control unstructured data growth while delivering huge savings with on-premises and multi-cloud mobility and a pay-as-you-go model based on usage. CRN named Aparavi among “The 10 Hottest Cloud Computing Startups of 2018 (So Far),” emphasizing the benefits to service providers looking to grow their monthly revenue by expanding cloud service offerings to help solve customers’ ever-increasing data management challenges. The company was featured as one of SearchStorage’s “Eight data storage startup vendors to watch in 2018,” highlighting Aparvi’s place in the “hot” cloud data management market. Aparavi also made the cut among the companies “that are pushing the storage industry in new and exciting directions” in EnterpriseStorageForum’s “20 Data Storage Startups to Watch.”

The company’s recent success is backed by the launch of the new Active Archive platform, designed to deliver unprecedented control, independence, and cost savings in the protection, retention, and archive of unstructured data. Among the added features are new classification and retention policies, support for additional cloud platforms, advanced search, and simplified installation and deployment. They join Aparavi’s patent-pending cloud-active data pruning, which automatically removes files that are no longer needed based on policy conditions to reduce storage requirements over time and significantly lower recurring costs. Together the solution delivers true multi-cloud, vendor-agnostic management and mobility.

Aparavi has seen its sales significantly increase after the introduction of the Aparavi Advantage Partner Program, which provides generous margins along with billing based on partners’ customers’ aggregate usage for the best cost savings. Aparavi provides its partners with industry-best practices for marketing and selling to ensure success and help drive demand. One-on-one training, co-branded marketing assets/campaigns and sales assistance help partners get started. Aparavi will be available for one-on-one meetings with prospective MSPs as well as showcasing its solution at the upcoming XChange 2018 starting on August 19th in San Antonio.

Interoperability certification with IBM Cloud and Caringo Swarm, acceptance into AWS Partner Network, and OEM licensing agreements have also increased market penetration and general growth of Aparavi’s simple, efficient SaaS-based Active Archive. These combined successes have enabled the company to expand its Santa Monica, California-based headquarters.

“Visibility is key for any new company looking to showcase its capabilities, therefore to have the kind of recognition that we’ve received from leading publications and around the industry serves as a magnifying glass to the success we’ve achieved so far,” said Adrian Knapp, Founder and CEO, Aparavi. “Between launching our Active Archive platform to bringing service providers onboard to increasing business relationships with other leading technology leaders, we believe that this early success is a bellwether of where our company is headed and shows how we are better serving those organizations looking to overcome the challenges of massive unstructured data growth. “

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About Aparavi

Aparavi, the world’s leading SaaS-based Active Archive with built-in data protection, helps organizations master out of control unstructured data growth. Delivering both on-premises and multi-cloud mobility, Aparavi provides true storage independence, and together with an open-data format removes vendor lock-in, forever. Aparavi delivers huge savings by slowing secondary storage growth by 75 percent, with guaranteed availability regardless of how long data is retained. A pay-as-you-go model based on usage eliminates up-front expenditures for a better total cost of ownership. For more information visit

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