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Aparavi Enhances Channel Program to Be Even More Partner-Friendly

April 23, 2019

New flex-options better enable service providers to meet customers’ data management needs while increasing revenue opportunities

SANTA MONICA, Calif. – April 23, 2019 – Aparavi®, a Gartner Cool Vendor in the multi-cloud data management space, today announced that it has enhanced its critically acclaimed Aparavi Advantage™ Partner Program by adding more flexibility in selling options, generous margins for annual capacity commitments, and improved training and support.

The Aparavi Advantage Partner Program provides resellers and service providers with the ability to capitalize on the continued growth in cloud storage, the need for multi-cloud management, and a recurring revenue mode with multi-tier and multi-tenant capabilities designed to help deliver the right solution to large enterprises and/or multiple customers on a single instance.

In addition to directly reselling Aparavi’s capabilities to customers, partners can now choose to participate in the “Referral Forever” program, which pays a “lifetime” margin monthly on the revenue generated from the first customer payment throughout their entire recurring subscription as long as the customer remains in good standing with Aparavi.  Most other referral programs restrict the term length for these types of payments.

Aparavi’s enhanced partner program also now offers a “Starter Pack” with annual commitments.  Partners who sign with Aparavi at an annual capacity tier level – starting as low as 10TB a year – will enjoy generous margins above per-instance sales opportunities.  Additional program enhancements include customized training and onboarding; unlimited access to Aparavi’s Customer Success team; and optional 24×7 support.

“A lot of vendors like to claim that they are our ‘partners’ but then set sales parameters that may not necessarily be the best way of selling for our organization,” said Jonathan Schwam, CEO, Core82. “Aparavi really does work with us to ensure that the entire process meets our needs and the needs of our customers.  With the new flexible options and enhanced program features, in addition to a superior data management product, we feel confident that we’re in the best position possible to cover our customers’ needs now and into the future.”

Aparavi Active Archive is being embraced by organizations grappling with the huge volume of unstructured data retained for purposes such as compliance, historical reference, and business reporting/analytics. Aparavi’s intelligent multi-cloud data management provides the ability to actively manage data for long-term policy-based retention, open access, and re-use, while providing an easy path to multi-cloud adoption.

“As a channel-centric company, the success of our resale partners is key to our own success,” said Jon Calmes, vice president of business development at Aparavi. “As we continue to make enhancements to our product offerings, it’s equally important for us to ensure that we are offering partners a true advantage to offering the Aparavi Active Archive to help satisfy their customers’ growing volume of unstructured data.  We believe this latest iteration of the Aparavi Advantage Partner Program offers a superior value unfound in the marketplace today.’”

With no program fees, infrastructure costs or revenue requirements, the Aparavi Advantage Partner Program provides generous margins along with billing based on partners’ customers’ aggregate usage for the best cost savings.  Aparavi bills service providers for aggregated usage with service providers billing their customers.  Partners are not required to meet monthly or annual minimum revenue requirements.  Additional information about the Aparavi Advantage Partner Program is available at https://www.aparavi.com/partners/

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About Aparavi

Aparavi’s Active Archive SaaS solution delivers intelligent multi-cloud data management to organizations grappling with large volumes of unstructured data.  Go ahead, keep your data – just do it better. For more information visit https://www.aparavi.com