December 17, 2019

Aparavi Strengthens Strategic Alliances Leadership with Appointment of Peter Worsnop

SANTA MONICA, Calif. – December 17, 2019 – Aparavi®, a Gartner Cool Vendor in the multi-cloud data management space, today announced that it has hired Peter Worsnop as Vice President of Strategic Alliances to help further define and drive the company’s go-to-market strategy in developing a world-class partner ecosystem. He reports directly to CEO Adrian Knapp.

Worsnop will be responsible for executive engagement and partner advocacy to ensure alliance partner satisfaction – from enablement to sales to support in order to achieve revenue and customer-acquisition targets.  He partners with the rest of the Aparavi leadership team in creating and implementing strategic alliance strategies, quotas and customer retention.

Worsnop joins Aparavi from Cohesity, where developed Public Cloud Partnerships with AWS, Google, Microsoft and Oracle.  Prior to Cohesity, he worked at Veeam Software as the General Manager of the Microsoft business.  While at Veeam, Worsnop drove the overall Veeam Microsoft business to more than $150 million and established the company as a Globally Managed Microsoft partner.  During his tenure, Veeam won Microsoft Partner of the Year and was a six-time Microsoft Partner of the Year runner-up.

“Peter’s success in developing world-class alliance programs and driving business over the past two decades is a testament to his executive leadership, hard work and determination,” said Knapp. “Being able to expand our go-to-market capabilities through strategic partnerships makes his addition to the Aparavi team critical for us as we work to better help manage their data intelligently long term.’”

“I have built a successful career in helping ensure that my company and those who we partner with find mutually beneficial success in deploying innovative solutions,” said Worsnop. “Joining Aparavi is an extension of this life work and an excellent opportunity to become part of an organization and leadership team that is disrupting the data management industry.  I look forward to helping drive Aparavi’s success in delivering a platform that helps organizations get a handle on the volume of information they need to manage.”

Aparavi is being embraced by organizations grappling with huge volumes of unstructured data retained for purposes such as compliance, historical reference, and business reporting/analytics. Aparavi provides cloud file backup, long-term retention, and onramp to the cloud today. Aparavi’s intelligent multi-cloud data protection provides the ability to actively manage data for data-aware cloud backup, long-term policy-based retention, second line of defense against ransomware, and data privacy and compliance.

Follow Aparavi

About Aparavi
Aparavi delivers solutions to help organizations protect, retain, organize, classify, and archive unstructured data. Gain insight into your files with intelligent data management across hybrid and multi-cloud environments. Keep your data – just do it better. For more information visit

Reach out to get started with Aparavi today
Transform data chaos into intelligent information availability that fuels innovation and accelerates knowledge. Discover the power of Aparavi.